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Social & Content Manager DACH (m/f/d - be who you are)

Berlin, München
Full-time
Permanent employee

Your mission

You make FAQ YOU relevant every day across the German-speaking market. You own our DACH social channels from an editorial and operational perspective, adapt global content formats to the local cultural context, and develop original local stories and content.

REPORTS TO: Senior Social & Content Lead
SCOPE: Germany, Austria & Switzerland
LEADS: No direct reports; coordinates local freelancers and creators

About F/A/Q Health & FAQ YOU

F/A/Q Health is building the adoption infrastructure for the next generation of patients. FAQ YOU connects health with culture, community, and action - evolving into a global health brand and the everyday health companion for millions.

We think globally, operate locally and combine creative excellence with measurable impact. We take ownership of outcomes, not just deliverables.

Core Accountability

You are accountable for the growth, relevance, and operational excellence of our DACH channels.

What Success Looks Like

  • FAQ YOU feels native, current, and distinctive across the DACH market.
  • The local editorial calendar is executed consistently and reliably.
  • Global content franchises resonate culturally and linguistically with DACH audiences.
  • Local trends and conversations are identified quickly and translated into on-brand content.

Key Responsibilities

Channel & Editorial Ownership

  • Own and manage the local editorial calendar.
  • Plan, publish, and optimize content across TikTok, Instagram, YouTube, and other relevant platforms.
  • Ensure accurate publishing schedules, metadata, and channel operations.
  • Coordinate closely with Community, the Creative Studio and the Global Content Lead.

Content Development & Production

  • Develop local content ideas, scripts, captions, and storylines.
  • Adapt global content franchises for the DACH market.
  • Produce simple native-first content independently.
  • Coordinate local creators, talent, and freelance partners.

Culture & Performance

  • Monitor local trends, cultural conversations, and emerging topics.
  • Create reactive content quickly while maintaining brand consistency.
  • Analyze channel and content performance.
  • Feed actionable insights back into the global content engine.

Decision Rights

You decide on

  • Local content topics and adaptations within the agreed content framework.
  • Publishing schedules and platform-specific packaging.
  • Reactive content and trend participation.
  • Day-to-day production decisions.
  • Recommendations for local creators and talent.

You are not responsible for

  • Global content strategy.
  • Final brand positioning.
  • Large campaign budgets.
  • Community moderation standards.
  • Medical or legal approvals.

Success Metrics

  • Audience growth across DACH.
  • Reach and returning viewers.
  • Watch time, shares, saves, and meaningful engagement.
  • Publishing consistency and reliability.
  • Performance of global formats in the local market.
  • Speed and effectiveness in responding to trends.
  • Conversion into FAQ YOU products and services.

What You Bring

  • 3–5 years of experience in social media, content, or editorial roles.
  • Deep understanding of German-speaking Gen Z and Gen Alpha culture.
  • Strong experience with TikTok, Instagram, and YouTube.
  • Excellent concept development, copywriting, and content production skills.
  • A structured, independent, and highly reliable way of working.
  • Fluency in both German and English.

Our expectations

We're not looking for someone who simply manages deliverables.

We're looking for someone who takes ownership - making clear decisions, maintaining a high bar for quality, delivering consistently, and helping build FAQ YOU into a global health brand and adoption platform.

About us

We started as a small group of young  individuals with a bold vision to improve youth health and wellness. Driven by our commitment to create a better future, we launched various projects to  address the need for accessible and stigma-free health education and resources  for our peers. Despite facing many challenges, we refused to accept the status  quo and used our creativity and passion to develop innovative solutions. Over  the years, our unwavering commitment to empowering young people earned us recognition  and various impactful, award-winning campaigns.    

As we evolved, we consolidated our various activities and became a leader in youth health and prevention, offering a holistic approach to promote health literacy and informed decision-making. With a deep respect for diversity and the importance of meeting young people on their level, we continued to expand and internationalize our programs, build strong partnerships, and inspire many individuals to join us.

    

In 2023, after the challenges posed by the  Covid-19 pandemic, we emerged stronger, with a new team and offices in Hamburg,  Johannesburg, and Los Angeles. Committed to our purpose, vision, and mission,  we are dedicated to empowering more young people to lead the healthiest life  possible. Our vision of a world where every young person has the knowledge,  resources, and confidence to lead a healthy and fulfilling life is within  reach, and we won't stop until it becomes a reality. At the heart of F/A/Q – The Better Health Group is the belief that every young person has the right to lead a healthy life, and  it's this passion that drives the brand to continuously evolve and adapt to  meet the ever-changing needs of young people.