Your mission
We believe that every young person deserves the chance to lead a healthy and fulfilling life. That’s why we empower youth to make confident health choices through accessible, shame-free health education and resources. Over 10 years ago, we began with a bold vision to enhance youth health and wellness. We launched projects for accessible, stigma-free health education and resources for peers. Despite obstacles, we became a leader, internationalized programs, and built partnerships. Our vision is aa world where every young person has knowledge, resources, and confidence for a healthy and fulfilling life.
Your profile
What makes the HEAD OF MARKETING successful at F/A/Q?Strategic Vision. Our Head of Marketing should possess a forward-thinking approach to marketing. A successful candidate at F/A/Q should be able to identify trends, anticipate market changes, and develop strategies that position F/A/Q effectively within its sector.
Leadership Excellence. Our Head of Marketing should be capable of building and leading a high-performing marketing team. This involves creating a collaborative and creative work environment, providing clear direction, and motivating team members to achieve the best possible.
Innovation Mindset. Innovative thinking is crucial for a Head of Marketing to stay ahead in a dynamic and competitive landscape. Successful candidates should be open to experimentation, willing to explore new channels and technologies, and adept at adapting marketing strategies to leverage emerging trends.
Job Responsibilities will include, but not limited to:- Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy aligned with the organization's goals.
- Lead the creation and implementation of marketing plans across various channels.
- Drive brand awareness and positioning to enhance the F/A/Q public profile.
- Digital Marketing Excellence: Oversee digital marketing campaigns, including SEO, SEM, social media, and other online marketing activations.
- Analyze digital performance metrics and optimize campaigns for maximum impact.
- Stay informed about digital marketing trends and leverage new opportunities.
- Content Strategy & Development: Develop and execute a content strategy that aligns with the organization's mission and engages the target audience.
- Supervise the creation of compelling content across various platforms, including website, social media, and newsletters.
- Ensure consistency of messaging and branding in all communications.
- Team Management: Build and lead a high-performing marketing team, fostering a collaborative and creative work environment.
- Having resource efficiency in mind, manage external agencies and freelancers as needed.
- Data Analysis & Reporting: Utilize data-driven insights to measure the effectiveness of marketing campaigns.
- Prepare regular reports on key performance indicators and provide recommendations for improvement.
- Adjust marketing strategies based on performance analytics.
The following abilities, skills and qualifications are needed to perform best on the job:- 5+ years of progressive experience in Marketing and/or Business, with at least 3+ years in a leadership role
- BSc/BA in Marketing, Business or a related field; MSc/MA is desired
- You have very good knowledge in the conception and implementation of marketing/ MarCom strategies and are familiar with the most common marketing tools such as SEO, SEA, SEM, PPC advertising, landing pages and social media.
- You have a good knowledge of performance marketing, solid experience in the development and implementation of KPIs (number of leads, conversion rate, CPC, CTR, etc.) and are familiar with the most common CRM systems.
- You are a communicative, interface-savvy, entrepreneurial leader with intercultural experience.
- An analytical, structured, independent way of working and a high degree of hands-on mentality.
- Ideas on how to keep us at the top of our game! Creativity and a passion for staying on the cutting edge of Marketing will be key to our success.
- Ability to work independently and a dedicated, self-motivated approach to work
- Your professional approach is one of strong communication and collaboration mixed with a high drive for action & impact.
- Located in Hamburg or Munich.
- Very good knowledge of German & English
About us
We started as a small group of young individuals with a bold vision to improve youth health and wellness. Driven by our commitment to create a better future, we launched various projects to address the need for accessible and stigma-free health education and resources for our peers. Despite facing many challenges, we refused to accept the status quo and used our creativity and passion to develop innovative solutions. Over the years, our unwavering commitment to empowering young people earned us recognition and various impactful, award-winning campaigns. As we evolved, we consolidated our various activities and became a leader in youth health and prevention, offering a holistic approach to promote health literacy and informed decision-making. With a deep respect for diversity and the importance of meeting young people on their level, we continued to expand and internationalize our programs, build strong partnerships, and inspire many individuals to join us.
In 2023, after the challenges posed by the Covid-19 pandemic, we emerged stronger, with a new team and offices in Hamburg, Johannesburg, and Los Angeles. Committed to our purpose, vision, and mission, we are dedicated to empowering more young people to lead the healthiest life possible. Our vision of a world where every young person has the knowledge, resources, and confidence to lead a healthy and fulfilling life is within reach, and we won't stop until it becomes a reality. At the heart of F/A/Q – The Better Health Group is the belief that every young person has the right to lead a healthy life, and it's this passion that drives the brand to continuously evolve and adapt to meet the ever-changing needs of young people.
